Digital Posters: Social Media & Radio Campaign for Curbing Domestic Violence During COVID 19

Women Empowerment & Political Participation in Khyber Pakhtunkhwa (WEPP-KP) project with the financial support from Global Affairs Canada (GAC) launched a social media and radio campaign in partnership with Khyber Pakhtunkhwa Commission on Status of Women (KPCSW) and Social Welfare, Special Education & Women Empowerment Department (SW, SE & WED) in June 2020 for the awareness regarding COVID-19 and curbing domestic violence against women in Khyber Pakhtunkhwa.

1. Happy Family without Domestic Violence vs Stressed Family with Domestic Violence

A violence-free society can lead to an empowered and dignified woman who can play a positive role in society.

Our Vision: Gender-Based Violence (GBV) Free Khyber Pakhtunkhwa

2. Dial Public Helpline 1700 for Information, Guidance, & Prevention of Coronavirus

Prevention and protection of your family from Coronavirus is your prime responsibility.

Women deserve your attention and special care during, as well as, after the Corona pandemic. Because women emotionally and mentally suffer most due to outbreaks.

3. A Peaceful Society is Peaceful Khyber Pakhtunkhwa

SPEAK! Toll-free Helpline: 0800-22227 (Speak to change)


  • Against social injustice
  • Against gender-based violence
  • Against deprivation of rights

Government of Khyber Pakhtunkhwa’s another step towards social development

Take precautions during the outbreak. Do not get stressed.

We all have to stop violence against women.

During the corona outbreak, women could contact SPEAK! The helpline of Social Welfare Department for Legal and Psycho-social counseling and assistance.

4. Follow safety measures and steps (SOPs) agreed among government & religious leaders for prayers in Masjid

  • Must wear a mask before going to the Masjid
  • Do abolition at home before entering the Masjid
  • Take your prayer mat with you
  • As per safety measures ensure space of 6 feet between devouts

5. Don’t Be Afraid of Coronavirus. Take precautions for prevention

For information on Coronavirus: Website links and Helpline number

Avoid shaking hands, hug, and kissing relatives & friends you are living with.

Use other methods to greet.

For instance, flying kiss for kids, waving hand, bowing, and say greetings from some distance.

6. Must wear masks while going out of home

Keep a distance of 6 feet during the shopping.

Do not go outside of the home without any necessity.

Our goal is Corona free Khyber Pakhtunkhwa, PAKISTAN.

7. Offices and Shops are open but taking precautions for Preventing the Spread of Coronavirus is necessary

Frequently wash your hand with soap

Maintaining 6 feet distance from others is mandatory along with wearing a mask

Messages to be broadcasted on the Local Radio Channels and Social Media platform regarding Awareness on Prevention of Domestic Violence against Women during Coronavirus Epidemic

Transcription of Chairperson, Khyber Pakhtunkhwa Commission on Status of Women (KPCSW) and Secretary, Social Welfare, Special Education & Women Empowerment Department (SW,SE & WED) Khyber Pakhtunkhwa regarding awareness on the prevention/ elimination of domestic violence against women that has increased due to restraint on males to stay at homes during lockdown to avoid infection and transmission of the virus.

Dr. Riffat Sardar


Khyber Pakhtunkhwa Commission on Status of Women

“My name is Dr. Riffat Sardar and I am the Chairperson of KPCSW (KP Commission on the Status of Women). It has come to our notice that since the spread of Coronavirus, the incidence of violence against women has increased. The main reason is that men, women, and children all were restricted to homes for too long due to lockdown.”

She added, “My appeal to all the brothers and sisters living in Khyber Pakhtunkhwa especially hailing from Merged Areas to keep yourselves away from fights, engage your children in study and games and try to keep the atmosphere at home pleasant. Thank you!”

This message was brought to you by KPCSW and Cowater International with the financial support of the Government of Canada.

Muhammad Idrees Khan, Secretary

Social Welfare, Special Education and Women Empowerment Department, Khyber Pakhtunkhwa

“My name is Muhammad Idrees and I am Secretary Social Welfare, Zakat, Usher, and Women Empowerment Department Khyber Pakhtunkhwa”.

“My message to all my listeners is that due to the Corona epidemic, we are facing extraordinary circumstances not only in Bazars but also at homes as well as in offices.”

“If you have observed in past few days, incidences of Domestic Violence have been reported in media, therefore, my request to listeners would be to take care of your families, as, if we could not take care of each other during these extraordinary circumstances then we might face more problems.”

This message was brought to you by the Social Welfare Department, KPCSW, and Cowater International with the financial support of the Government of Canada.

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